AGA Bans “Risk-Free” Wording From Sportsbook Advertisements
On Tuesday, the American Gaming Association (AGA) announced crucial changes it has made to its Responsible Marketing Code for Sports Wagering Ads (The Code), involving a ban on promoting “risk-free” wagers in sportsbook ads.
These updates set the industry standard for mandatory accountability in marketing and advertising of sports wagering.
What is the AGA’s Responsible Marketing Code for Sports Betting?
The Responsible Marketing Code for Sports Wagering involves voluntary restrictions on aimed audiences, points of sale and branding materials, with a commitment to involve responsible gaming.
The principles of the code apply to traditional and digital sports betting marketing activities where customers are encouraged to …
Read MoreScientific Games Corporation content supply deal for Rush Street Interactive
American online casino operator Rush Street Interactive has announced the signing of a deal that is to see its Pennsylvania-facing domains at PlaySugarHouse.com and BetRivers.com feature a range of titles from industry giant Scientific Games Corporation.
A subsidiary of American regional casino operator Rush Street Gaming, the Chicago-headquartered firm used an official Wednesday press release to declare that the arrangement will involve the two iGaming sites offering a plethora of ‘fan favorite games’ from Scientific Games Corporation including the developer’s own five-reel 88 Fortunes video slot.
Expanding entertainment:
Established in 2012, Rush Street Interactive explained that the alliance is to also involve the pair of
Entain-owned BetEnt Fined By Dutch Regulator For Advertising Towards Young Adults
BetEnt, which trades under the name BetCity.nl and has been owned and operated by Entain since January 2023, has been fined 400,000 euros, which is approximately $438.296, by the Kansspelautoriteit (KSA), the independent Dutch gambling regulator, for advertising towards young adults.
The investigation:
Following a report by the investigative consumer program Kassa that the online operator specifically targeted younger people, aged 18 to 24, with its ads between October 2021 and March 2022, the investigati…
Read MoreSecond Swedish iGaming license for LeoVegas AB
After receiving an iGaming license for its home market from the Swedish Gambling Authority in November, prominent online casino operator LeoVegas AB has now announced that its Pixel Digital Limited subsidiary has just been granted an identical certification.
Pixel.bet certification:
The Stockholm-headquartered firm used an official press release to detail that its subordinate’s five-year license covers the domain at Pixel.bet and will allow the just-launched site to offer a range of online casino and sportsbetting services to aficionados in Sweden.
Growth intentions:
Eirik Kristiansen, Chief Executive Officer for Pixel Digital Limited, declared that his firm hopes to grow Pixel.bet into ‘the leading brand in eSports betting…
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