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IMG Arena agrees deal for global BBL data and streaming rights

British online sportsbetting technologies provider IMG Arena has announced the signing of an agreement to secure the exclusive worldwide betting data and streaming rights for the British Basketball League (BBL).

The London-headquartered firm used an official Wednesday press release to detail that the multi-year arrangement includes the domestic betting streaming rights for the men’s professional basketball league and represents the first time this provision has been packaged with its associated data endowment. The pioneer also explained that the deal covers every one of the ten teams in the BBL as well as action from the round-ball organization’s end-of-season play-offs and knockout BBL Cup and BBL Trophy competitions.

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