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Iowa casino bets big on sports betting; partners with William Hill U.S.

One of 19 commercial casino licenses in the state to be renewed by the Iowa Racing and Gaming Commission this past spring, Prairie Meadows Casino and Hotel recently announced it has signed a partnership agreement with the U.S. arm of British bookmaking giant William Hill PLC (LON:WMH), to run the Altoona casino’s sports book in the event the Midwestern state legalizes wagering on sporting events.

According to the Des Moines Register newspaper…

The Polk County-owned casino is, as part of a larger remodel, building an 8,600 square foot sports book near the horse racing center situated on the casino’s fourth floor. People will be able to view live betting odds and sporting events at the area’s bar and state-of-the-art video wall, both to be included …

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